In order to Start a Website the Question that often comes to mind is : What to Choose-Google Ads or SEO?
And so the dilemma is about to put to rest via this Blog.
Here we are going to discuss both the Topics and Detail and see for our Ourselves the importance and Usage of Both
Many of us do not know the difference between the two of them.
Google Ads– Other names are SEM (Search Engine Marketing), PPC (Pay Per Click).
Google provides a platform called Google Ad that uses to show business information on platforms like Search, Display, Video, Shopping, and App.
In Google Ads, Target Audience is the main feature which is the focus of the module.
The ranking of ads is done in a very different way. Google ads uses Ad Rank which helps to Rank Google Ads in Search Engine Results Page.
SEO – The process of optimizing your website to ‘rank’ higher in search engine results page thus increasing the amount of organic traffic that your website receives.
SEO focusses on Keywords and Optimisation of the Website.
Based on Keywords, you can rate your ad Quality and your Website awareness.
Methods of Increasing Organic Traffic
Content marketing and Social Media are the two methods of increasing organic traffic. Investing in these two divisions will help in developing high-quality website content and building industry resources leading to the company’s online presence and reputation. This strategy will help in creating long term benefits for the brand. Seo, however, is cheaper than PPC. It is said to be 1/8th of the PPC.
So now that we know the importance of both the platforms. What do you think should be used for the businesses?
Ideally, a person/entrepreneur must work on both the platforms simultaneously.