Adding Embedded Call To Action Buttons in the Facebook Posts will lead your audience to directly lead to your website visit.
As Facebook is all about targeting therefore we are going to focus on all the features.
What is CTA-Call to Action ?
According to Investopedia:
“The CTA can have a direct link to sales and it can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message.”
Importance of CTA Button in a Post
The CTA Button or we say Call to Action Button has two Major Importance:
a) Leads to Visitor Conversion
b) Boosts your CTR (Click Through Rate)
In addition to the subtle Image Post, this feature would also help you gain maximum visitors.
For a business to have Call To Action button is highly effective as it may lead to direct conversion.
Steps to Create a Carousal Post-CTA Button
Step 1: Create a Business Manager Account.
Use the Url: https://business.facebook.com
For any Brand a business account is extremely important and is the first step for Facebook Promotion.
Creating a business account do not require any money investment.
Step 2: Go to Page Posts
Go to the Business Manager account using the Burger Icon (Stacked three lines just beside Facebook Icon) on leftmost Top Corner.
Look for Page Posts under Create and Manage.
Step 3: Creation Of Post in Published Post Section
Click on “Create Post” in Page Posts Section.
In the “Create Unpublished Post” Section , there are multiple options like
Link, Carousal, Photo, Video, Status.
Step 4: Selecting Carousal Post
Pick Carousal from the List of options and complete the block by selecting the Images.
Make sure to abide by all the Image aspect ratio specifications.
One can select minimum of 3 and Maximum of 10 Images for Carousal Post.
Step 5: Selecting the Correct Option
There are two options of the post creation in this window.
a) Use the post for Ad purpose
b) Use this post for ad and it will also be published as Post.
Select the Second option for Using the Post as an Organic Post on your page.
Step 6: Managing the Action Icon
Click on the Check Box in the list. You will see the Actions Icon above the list.Click it. You can Schedule, Publish, Delete or Use this Post as an Ad.
Step 7: Final Step Before Publishing Carousal Post
Click on Publish and the Created Post will be there on your Business Page as an Organic Post with Call To Action Button of your Choice.
And your Carousal Post -CTA Button is ready for use without paying any money to any platform.
Options like Clicking on the Post will let your visitors have more opportunities.
Making images more clickable this way would increase the likelihood that users will visit your page.
In conclusion, these Post Creation techniques will get you more Audience Engagements in Facebook.